2022 was the best year for Ducati determined by a newly released sales report that indicates record numbers for the Italian brand.
Setting a new milestone in its history with over 60,000 bikes delivered during 2022, Ducati has proven resilient to the global logistics and supply crisis and its recent sales report proves it. In particular, Italian deliveries of Ducati bikes surged by 10 percent, making it the brand’s main market. Furthering their success story was sales of the Multistrada V4 which earned a tally of 10,716 units moved in global sales. Following the Multistrada V4, was the Monster with 7,971 bikes delivered and then the Scrambler family with 6,880 bikes. Another achievement for the Italian brand was the expansion of its dealership network to 821 dealers, worldwide.
With the global delivery of 61,562 motorcycles, Ducati surpassed its previous year by 3.6 percent. Italy alone saw an increase of 10 percent with 9,578 units sold, compared to 2021. American sales suffered a bit with a 6 percent dip but still pulled a strong second with 8,441 bikes sold. Germany rounded off the podium in third place with 6,678 bikes sold, a growth of 9 percent over 2021.
“This sales result is the outcome of the path that has seen us steadily invest in the development of innovative motorcycles and consistently strive to improve the quality of the products and the experiences enjoyed by our passionate Ducatisti. In addition, the Ducati brand has never been more loved and desirable, thanks to our extraordinary sporting achievements and our ongoing commitment to making our Ducatisti feel part of a big, welcoming family,” said Ducati CEO, Claudio Domenicali.
Domenicali continued, “Achieving a sales result above the already excellent of 2021 in such a difficult year for the entire automotive system, which was afflicted by serious supply discontinuities, particularly in the world of semiconductors, is really an important measure of the flexibility with which the whole of Ducati reacted, together with our suppliers and dealers. This flexibility allowed us to contain the impact on delivery delays for our fans – whom I take this opportunity to thank for their patience and dedication – and thus also to achieve this sales result. The team of women and men present in Ducati today is in my opinion the best ever and reflects the work done in recent years on the growth and enhancement of talents. Therefore, a big thank you goes to all of them because without their commitment the successes achieved by the Company would not have been possible. Thanks also to the union representatives who have always been a willing interlocutor to find together the best solution to the problems of this tumultuous year.”
Francesco Milicia, Ducati VP Global Sales and After Sales, shared his thoughts. “2022 was a year full of successes for Ducati and this record of deliveries is further confirmation of the solidity of the Company and of the constant growth of the brand in the world. In the first six months of the year, the international scenario was characterized by strong discontinuities in the world of logistics and supply, which penalized performance in the most important months of the season. Despite this, in the second half of the year we managed to recover and reach the highest sales volumes in the company’s history, thanks to great organizational flexibility and constant dialogue with partners and unions. Although the economic scenario in recent months has certainly worsened, we remain confident about the future thanks to the strength of an expanding sales network and a positive order portfolio, reflecting enthusiasts’ appreciation of the renewed product range.”
Not too shabby, or should I say “molto bene!”