MotoAmerica has officially named Shane Pacillo as its new Vice President of Media and Promotions. With over 20 years of experience in marketing, branding, and media strategy, Pacillo steps into the role with a deep understanding of motorsports culture and the evolving landscape of digital and broadcast media.
Bringing an impressive track record from his time as Chief Marketing Officer at Piaggio Group Americas, Shane Pacillo played a pivotal role in elevating the brand presence of Aprilia, Moto Guzzi, and Vespa in the U.S. market. His leadership in brand strategy and media innovation helped these legendary European manufacturers expand their reach among American riders. Following his tenure at Piaggio, Shane Pacillo founded Heartwork, a creative agency specializing in lifestyle branding within the motorcycling industry, further solidifying his reputation as a marketing visionary.
MotoAmerica President Wayne Rainey expressed his enthusiasm about Shane Pacillo joining the team, highlighting his expertise in media strategy and passion for motorcycle racing as invaluable assets for the organization. Rainey emphasized that Pacillo’s fresh approach will help MotoAmerica reach new audiences while enhancing engagement with existing fans. MotoAmerica COO Chuck Aksland echoed these sentiments, stating that Pacillo’s strategic mindset will foster new opportunities and partnerships driving the series to greater prominence.
In his new role, Shane Pacillo will spearhead MotoAmerica’s efforts to optimize media strategies, elevate promotional campaigns, and maximize visibility across digital, broadcast, and live-event platforms. Pacillo’s appointment comes at a crucial time when MotoAmerica is expanding its footprint and attracting a broader audience of motorsports enthusiasts.
As MotoAmerica continues to push boundaries in American road racing, Shane Pacillo is set to lead the charge in reshaping how the series engages with fans, partners, and the media. His expertise, combined with a passion for the sport, positions him as a game-changer in the evolution of MotoAmerica’s media and promotional landscape.
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