hard knocks moto coffee

Hard Knocks Moto Coffee to Fuel HSBK Racing Ducati New York Team


The Hard Knocks Moto brand will provide the Warhorse HSBK Racing Ducati New York Team with the doses of caffeine they need.

Hard Knocks Moto Coffee will sponsor the Warhorse HSBK Racing Ducati Team for the 2021 MotoAmerica Superbike season by fueling the team’s caffeine needs throughout each race event. Hard Knocks Moto will provide ongoing supplies of its moto-centric roasts.  

“Our Ducati Panigale V4R needs its fuel, and we need ours,” says team Principal Bobby Shek. “A big shout out to Allan Lane and his company Hard Knocks Moto Coffee for supplying the team with our must-have coffee needs through the 2021 MotoAmerica season”

hard knocks moto coffee
Loris Baz #76 Warhorse HSBK Racing Ducati New York Team

“I’m proud and honored that Hard Knocks Moto Coffee will be taking care of the Warhorse HSBK Racing Ducati New York Team’s caffeinated needs for the 2021 MotoAmerica season,” says owner Allan Lane. “Coffee and racing go hand in hand.”

Hard Knocks Moto Coffee offers many blends of Columbian and Arabic roasts with exciting names such as “Less Bitching More Riding”, “Hard to Kill” and “Life is Hard,” along with a lineup of apparel.  

Hard Knocks Moto Coffee

Piloting the Warhorse HSBK Ducati Panigale V4 R during the 9-round Superbike Series is the 28-year-old Frenchman Loris Baz, who spent three years in MotoGP (2015-2017) and six years in World Superbike (2012-2014; 2018-2020). During the 2020 WorldSBK season, Baz scored four podiums and finished the season eight overall, the second-best of independent riders. Throughout his WorldSBK career, he had achieved two wins, two poles, 18 podiums, and three fastest laps.

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