Triumph's British Invasion

Triumph’s British Invasion Tour

Get ready for the Triumph British Invasion Tour, showcasing Triumph’s 2024 model lineup in a 20-city U.S. tour.

This won’t be the first time that the British have invaded the U.S. as Triumph’s British Invasion Tour is prepared to kick on January 9th, embarking on a thrilling 20-city tour across the United States, featuring an impressive lineup of all-new motorcycles for 2024. Each event on the Triumph British Invasion Tour is designed to be a one-night-only showcase, providing an exclusive first glimpse of the 2024 models before the bikes arrive at local dealerships.

Among the spotlighted models is the all-new TF 250-X, a groundbreaking entry in the 250cc motocross market. The tour also highlights the Speed 400 and Scrambler 400 X, both born from Triumph’s successful modern classic lineup. The Tiger 900 range, including the Rally Pro and G.T. Pro models, sets a new standard for middleweight adventure bikes. Updates to the iconic Scrambler 1200 XE and the introduction of the all-new Scrambler 1200 X are also part of the Triumph British Invasion.

Triumph's British Invasion

Adding to the allure of the Triumph British Invasion are the special edition models. The Thruxton Final Edition marks the end of an era for the celebrated café racer, while the new Triumph Stealth Edition models offer a unique collection of Bonneville motorcycles, each with a distinct, hand-painted tank design. And then there’s the anticipation of the all-new 660 model, which will be revealed at the tour’s kick-off event in Los Angeles.

The Triumph British Invasion Tour is a celebration of the Triumph community. Each event, free and open to all, will feature live entertainment, activations, and light food and beverages, creating a premium brand experience for Triumph enthusiasts. Registration is required. Visit for all of the details.

Triumph's British Invasion

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