KTM will now distribute MV Agusta motorcycles in the U.S., Mexico and Canada.
Under the terms of this multiple-year deal, KTM is tasked with promoting and distributing MV Agusta motorcycles as well as providing excellent customer service via its dealer network
MV Agusta, partnering with KTM is part of the brand’s expansion plan in the North American territories. KTM will establish a dedicated US-based legal company that will handle all MV Agusta activities in North America. The plan is that MV Agusta motorcycles, services, etc. will be sold and performed through select KTM motorcycle dealerships, as well as existing and new MV Agusta stores in North America.
“I am thrilled by this agreement between two historic European motorcycle manufacturers. I am confident that KTM’s extensive and professional sales organization paired with the strong appeal of our brand in the region will bring great benefits to both companies. Thanks to our cooperation we will create synergies that will enable us to accelerate our growth strategy in North America.” – Timur Sardarov, CEO at MV Agusta Motor S.p.A.
“We are extremely excited to start a new partnership with such a historic motorcycle brand. Our brands are going from strength to strength everywhere in the world, particularly in North America where we will exceed 100,000 unit sales in 2022 with the KTM, Husqvarna and GASGAS motorcycle brands. Taking on the distribution of the MV Agusta brand will complement our extensive premium motorcycle range. With the addition of the most iconic Italian luxury motorcycle brand to our KTM North America operations, we are able to ensure support to all North American motorcycle enthusiasts as well as bringing exciting new business opportunities to existing and new dealers.” – Hubert Trunkenpolz, Member of the Executive Board at KTM AG.