MotoAmerica VICE TV is official. North America’s premier motorcycle road racing championship has partnered with V10 Entertainment to bring live Superbike coverage to VICE TV for the 2026 season, with the first broadcast kicking off Saturday, April 18 and Sunday, April 19. The deal puts nine Superbike rounds — 20 races total — in front of over 40 million U.S. households through major cable and satellite outlets, landing the series on a platform built around bold, culture-driven sports programming at the exact moment MotoAmerica is celebrating 50 Years of Superbike Racing.
What the MotoAmerica VICE TV Deal Delivers
The MotoAmerica VICE TV partnership covers the complete 2026 Superbike race calendar — all nine rounds, all 20 races, broadcast live. VICE TV reaches over 40 million U.S. households via cable, telco, and satellite, which gives MotoAmerica the kind of mainstream linear television exposure the series has been building toward since its establishment in 2014. The broadcast puts Superbike alongside VICE TV’s expanding live sports slate, which already includes Professional Fighters League, Legacy Fighting Alliance, BKB Bare Knuckle Boxing, Major League Volleyball, and AF1 Arena Football One. MotoAmerica fits the network’s appetite for raw, authentic competition that connects with an audience looking for something beyond the mainstream sports dial.
MotoAmerica VICE TV: 50 Years of Superbike Racing
The timing of the MotoAmerica VICE TV partnership is not accidental. The 2026 season marks 50 Years of Superbike Racing in America, and the championship field is the deepest it has been in recent memory. Six-time champion Cameron Beaubier is chasing a record-tying seventh title aboard a brand-new Ducati Panigale V4 R. Sean Dylan Kelly posted the fastest pre-season test laps on the BMW M 1000 RR.
Bobby Fong and Mathew Scholtz both return to the premier class with unfinished business. The grid features Ducati, Yamaha, BMW, Suzuki, and Honda with serious factory or satellite representation. Broadcasting this field on a platform known for edgy, culture-forward programming positions Superbike exactly where it belongs — as a sport defined by authenticity and intensity rather than corporate polish.
Chuck Aksland, MotoAmerica’s Chief Operating Officer, framed the partnership around the series’ core identity, calling Superbike competition pure, authentic, and uncompromising. Pete Gaffney, President of VICE TV, matched that energy by describing MotoAmerica as embodying everything the network looks for — speed, intensity, elite athletes, and real stakes. If you have been following how the 2026 MotoAmerica season is shaping up, the VICE TV broadcast puts the championship in front of the audience it deserves.
What MotoAmerica VICE TV Means for the Sport
The significance of the MotoAmerica VICE TV deal extends beyond the broadcast itself. American motorcycle road racing has struggled for mainstream television visibility for years, with most coverage living behind streaming paywalls or on niche platforms that limit the sport’s ability to grow its audience. Placing live Superbike races on a linear cable network that reaches 40 million households changes the math.
Casual viewers who would never subscribe to a dedicated motorsports streaming service can now land on a Superbike race while channel surfing, and the intensity of 200-mph production-based racing does the rest. MotoAmerica Live+ remains the dedicated streaming and on-demand platform for the full six-class schedule, but the VICE TV deal gives the premier Superbike class the kind of reach that builds new fans rather than just servicing existing ones.
The first MotoAmerica VICE TV broadcast airs live April 18 and 19. The complete 2026 Superbike schedule, rider lineup, and streaming information are available at MotoAmerica.com.
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