Verge Motorcycles USA will launch its direct-to-consumer retail format with two new stores in Los Angeles and San Jose, California. The first Verge Motorcycles USA store will open on June 1st at the Westfield Century City Shopping Center in Los Angeles, followed by a second store at the Westfield Valley Fair Mall in San Jose on June 6th.
The strategic choice of California, particularly these high-traffic shopping centers, underscores Verge’s intent to reach a broad and tech-savvy audience. George Blankenship, Verge’s Chief Revenue Officer and a visionary behind the success of Apple and Tesla retail stores, believes these locations are ideal for introducing Verge’s innovative motorcycles to the American market.
“I see the same potential in Verge as I did at Apple two decades ago and Tesla one decade ago when those companies set out to completely redefine their industries,” says Blankenship. “Westfield Century City is one of the best shopping centers in the world, making it a perfect place for us to start our store operations in the United States.”
California’s extensive electric vehicle charging network and its reputation for early adoption of new technologies make it a fitting launchpad for Verge Motorcycles USA. In June of last year, Verge confirmed its plan to utilize Tesla’s NACS charging connector, ensuring that all bikes from day one will be compatible with the Tesla Supercharger network.
“The United States is already seen as one of our most important markets,” said Pekka Parnanen, Chief Operating Officer of Verge USA. “Many of the pre-orders for our bikes have come from the western region of the U.S., and California consumers in particular are widely known for appreciating and adopting new innovations. Our new stores in Los Angeles and San Jose will begin the rollout of our Verge experience to as many American motorcycle enthusiasts as possible.”
In November, Verge launched its new Starmatter platform at the LA Auto Show, integrating software updates, sensor technology, artificial intelligence, and an advanced user interface. At CES in Las Vegas, Verge announced an update to its flagship model with Starmatter Vision features, including multiple cameras and high-resolution radar, making the Verge TS Ultra the first motorcycle equipped with eyes on the road.
You can pre-order and find more information on the official Verge website.
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