The New MotoGP Logo Unveiled

Crafted by the renowned design agency Pentagram, the new MotoGP logo and branding features an innovative design that captures the sport’s spirit, including artwork, motion, typeface, and overall visual and verbal identity. The letter ‘M’ reflects two bikes at lean. The ‘O’s represent the bikes’ wheels. The letter ‘t’ represents the rider. The ‘GP’ maintains a strong focus on the circuit. The new brand elements are represented across all of the GP classes.

“We’re very excited to reveal our new identity and invite fans around the world to meet the new MotoGP. Working with Pentagram has been an incredible adventure leading to what we hope our fans will agree is an incredible result. A brand is more than a logo, and MotoGP is more than a sport. The process has taught us a lot about both and we’re very proud to show the world the results. The key question throughout has been, ‘What is MotoGP?’, both now and looking forward to who we want to be, and we hope this new identity communicates every aspect of that, from the speed to the passion and everything in between. This is MotoGP.” – Carmelo Ezpeleta, CEO of Dorna Sports.

With this rebranding and new logo, MotoGP looks to elevate itself as a digital-first global entertainment brand, appealing to day-one fans while attracting new fans that engage with digital platforms. The new MotoGP logo is part of a broader strategy to enhance the viewer experience and outreach. The artwork, motion, and typeface are all designed with a modern, sleek flair that invites more profound engagement.

“Working on the new MotoGP identity has been an incredible honour. It was great to collaborate with the MotoGP team to reimagine this iconic brand, and impossible not to get caught up in the excitement of the competition and the people that shape it. We hope fans around the world will embrace the new look and feel as MotoGP races into its next chapter.” – Angus Hyland, Creative Director & Pentagram Partner.

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