“Ducati Cares” has been implemented by Ducati to give access to the consumer to the dealer network via a digital, or virtual service that offers everything from sales, dealer video chat or call sessions, test ride scheduling, new bike configuration, and more.
Customers can also register through MyDucati, an online portal to create, save, and share bike configurations. Soon, customers will be able to schedule dealership appointments via the portal, as well.
For the dealer network, Ducati is providing online training via a dealer specific app for its sales and after-sales forces. The weekly content will be uploaded to the app to keep the dealer network up to date on the latest processes and procedures. Training will continue via a series of webcasts and an ever-growing online archive of content and information for the service department.
“By capitalizing on the experiences gathered by our internal Task Force as well as some of our Asian Dealers, we have developed the Ducati Cares program to support our Dealer network all over the world. It will allow our Dealers to welcome our Customers in the safest and most practical way.” – Francesco Milicia, VP Global Sales and After Sales.
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