Dainese Orange County Anniversary

Dainese is celebrating the 20th anniversary of its first flagship store in the United States, which opened in 2004 in Orange County to cater to Southern California’s motorcycle community. Dainese Orange County has become a key destination for motorcycle enthusiasts, offering high-performance gear that combines advanced technology with Dainese craftsmanship, including innovative helmets and protective body armor.

I was there when it opened and what a great grand opening event it was. I was joined by Anna “Red Spade” Rigby, Tom Sykes, Leticia Cline, Shelina Moreda, the late Nicky Hayden, and many more.

While celebrating the Orange County 20th Anniversary, it is also noteworthy to mention that Dainese has 45 global retail locations with flagship stores in major cities across North America, such as New York City, San Francisco, Chicago, Los Angeles, Miami, and Austin. Each store provides a premium shopping experience, featuring Dainese’s progressive protective gear and a team of expert staff dedicated to rider safety.

“We opened Dainese Orange County with a mission to bring innovative products and enhance rider safety within one of the most vibrant and diverse riding communities in the country. Twenty years later, it’s amazing to see how we’ve grown from serving the Southern California riders at one location to expanding our commitment across 13 stores in North America, while staying true to our passion for innovation and protection.” – Louis Ortega, Dainese North America.

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