The KTM Orange Blood Campaign Heralds the Brand’s Future

KTM Orange Blood Campaign: A Moment for KTM AG

The recent announcement of the KTM Orange Blood Campaign signals a pivotal moment in the Austrian motorcycle giant’s storied history. After months of careful planning, KTM AG successfully expanded its strategic partnership with Bajaj, securing its long-time ally as a principal investor. This enhanced collaboration translates to a substantial financial boost—KTM now has an additional 600 million euros to complement the 200 million euros previously raised, fueling a new era of innovation and growth, and potential stability.

Gottfried Neumeister, CEO of KTM AG, expressed profound gratitude for this opportunity, emphasizing that this partnership with Bajaj will ensure the continuity and expansion of KTM’s iconic production site in Mattighofen/Munderfing. “This means that we will continue to be an important employer for the entire region,” Neumeister affirmed, underscoring KTM’s commitment to its roots and community. Neumeister’s acknowledgment of founder Stefan Pierer highlights the legacy upon which KTM continues to build.

With the renewed backing of Bajaj, KTM is poised to embrace its future with enthusiasm and confidence. The KTM Orange Blood Campaign embodies the resilience, passion, and spirit that have defined KTM for decades.

KTM Orange Blood Campaign: The Riders Take the Lead

At the core of the KTM Orange Blood Campaign is KTM’s unwavering dedication to its riders. In a groundbreaking move, KTM introduced the ORANGE BOARD—a select group of real-world KTM riders entrusted to shape the brand’s future. KTM enthusiasts responded passionately, with over 5,000 riders applying for just 15 coveted spots. Those chosen will be flown to KTM’s Austrian headquarters in Mattighofen, gaining unprecedented behind-the-scenes access, meeting the team, and directly contributing their insights to steer KTM’s upcoming strategies and product lines.

The excitement around the campaign is matched by anticipation for KTM’s new models arriving globally in 2025. The lineup features six additions: the KTM 125 SMC R, KTM 390 SMC R, KTM 125 ENDURO R, KTM 390 ENDURO R, KTM 390 ADVENTURE X, and KTM 390 ADVENTURE R. Each motorcycle is designed to revitalize KTM’s Street and Adventure segments with performance-focused engineering, aggressive styling, and the cutting-edge technology that KTM fans expect.

The brand invites its dedicated community of riders to stay closely connected. Sign-ups for KTM’s newsletter promise early access to updates, ensuring the orange-blooded faithful remain at the forefront of the company’s exciting new developments.

About The Author

Allan Lane

Philadelphia born and bred, Allan Lane is the Publisher and Editor in Chief of digital magazines. He launched his first publication, SportBikes Inc Magazine in 2010, followed by dosage MAGAZINE in 2019. Recently, Allan launched his third online publication, Club For Man. As a journalist, Allan covers fashion, lifestyle, culture, art, and motorcycles.

See author's posts