99ONE arrives with a rider-first mission, not a rebrand
The motorcycle comms category has been “good enough” for a long time—and that’s exactly why the launch of 99ONE hits different. This isn’t another plastic box trying to win you over with a spec sheet. 99ONE is a purpose-built global brand, created through a collaboration between BEEBEST and Aleck, and it’s openly challenging the stale design language that’s dominated helmet audio and communication for years.
The brand’s main point is that riders deserve modern tech that looks like it belongs on a modern helmet—without sacrificing the reliability you need when things get sketchy.
The name 99ONE represents a philosophy that actually reflects the how and the why riders ride. The “99” is the part lived for: the enjoyment, the music, the moments with your crew, that clean mental reset you get when the road opens up. The “1” is the part nobody posts about—when conditions change, someone gets separated, a wrong turn turns into a problem, and clear communication becomes the difference between annoyance and danger. 99ONE exists to elevate the 99% without ever failing in the 1%, and that balance of lifestyle and reliability is one of the most credible brand stories I’ve heard in this space in a while.
The partnership is structured appropriately. BEEBEST leads engineering, product development, and manufacturing—built on years of designing audio and communication hardware at scale. Aleck handles brand creation, design direction, positioning, and global market execution, drawing from its premium outdoor-audio track record. And importantly, 99ONE is not a continuation of either company’s product lines. It’s a clean-sheet identity with a design-first brief, backed by mature engineering.
As Mr Shao, Founder and CEO of BEEBEST, put it: “BEEBEST has spent years designing and manufacturing audio and communication products at global scale, delivering millions of units across multiple categories.” He added that “The engineering behind the Rogue is the result of long-term development, real-world use, and mature manufacturing processes. What 99ONE represents is the opportunity to pair that foundation with a brand and design philosophy that elevates how this technology is experienced by riders worldwide.”
Aleck’s Founder and CEO, Stephen Catterson, framed the split perfectly: “99ONE was created because both companies recognised the same opportunity. The engineering was already there – what was missing was an authentic brand story, positioning and a market approach that truly resonated with riders. This partnership allows each team to focus on what they do best, without compromise.” And Scott Goldhawk, Aleck’s Chief Brand and Growth Officer, sharpened the point: “99ONE was built to move the category forward, not repeat what already exists.” He’s not wrong—most comms brands have been recycling the same silhouette for a decade.
99ONE ROGUE is the first statement piece—and it’s feature-rich
The debut product is the 99ONE ROGUE, launching globally in March 2026, and it’s positioned as “the ultimate pro-grade wireless audio & comms for motorcyclists.” In plain rider terms, 99ONE is coming out swinging with a hands-free, mesh-enabled system built to keep your group connected, keep your music flowing, and keep the hardware looking intentional on your helmet—not like an afterthought.
The 99ONE ROGUE lets you connect with up to sixteen riders and communicate over long distances without needing cell service. And the feature I’m personally happy to see is the way it handles mixed audio: you can listen to music and follow GPS directions while staying in touch, with automatic volume lowering when someone speaks. That’s the difference between “comms are useful” and “comms are annoying,” because nobody wants to keep fiddling with buttons at speed.
Then there’s the long-range expansion play. When mesh reaches its limit, the 99ONE ROGUE can seamlessly connect to a 99ONE Bluetooth walkie talkie for push-to-talk communication with up to 35 miles of range in clear line-of-sight conditions. The walkie talkie is sold separately, but the concept is smart: mesh for the typical group ride, and a longer-reach bridge for when the ride spreads out beyond standard mesh distances.
On the audio side, 99ONE is making a clarity claim that matters: engineered for clear voice and rich sound at 70+ mph using wind-noise reduction and premium audio tuning. Add in 40 mm drivers for “big sound that cuts through the ride,” and it’s clear the 99ONE ROGUE wants to compete on actual listening quality, not just “it gets loud.” The intent is deep bass, clear vocals, and crisp detail that stays sharp even with wind and engine noise—exactly what you need when you’re wearing ear protection or riding behind loud pipes.
Durability is addressed in a way I respect: impact-resistant polycarbonate construction, sealed against water and dust, plus high-fidelity speakers and a noise-canceling microphone. 99ONE is treating this like gear, not a gadget—built to survive rain, grime, and real riding.
99ONE design finally treats helmets like style, not real estate
Here’s where 99ONE is doing something the category has avoided: admitting that helmet tech should look good. Most comms units are still boxy, gray, and visually “temporary,” like you’re borrowing a prototype from 2012. The 99ONE ROGUE is built around a sculpted profile with interchangeable accents and personalized wing clips, and it’s available in color options including Signal Orange, Shadow Black, Jet White, and Vapor Silver. That sounds simple, but it’s a major shift—this is the first time in a while a comms brand has treated helmet-mounted hardware like an accessory that should match your kit and your bike.
The most playful—and honestly most modern—touch is the integrated LED screen. Through the 99ONE app, riders can create custom emojis, symbols, and animated patterns, turning the device into a personal canvas instead of just a utility block. On paper, it’s fun; in the real world, it’s also functional, because visual identity helps on group rides, in parking lots, and when you’re trying to spot your people in a crowd.
And the brand’s core principles tie everything together in a way that feels consistent rather than marketing-speak: design-led aesthetics that complement modern helmets, proven functionality aligned with what riders actually use day to day, and rider-first simplicity that avoids unnecessary feature overload. I’ve tested plenty of comms systems that do a hundred things technically, but require too much menu-diving to use confidently with gloves on.
If 99ONE really delivers intuitive control with reliable connectivity and great audio quality—without the clutter—it’s going to land with riders who want the tech, not the learning curve.
Bottom line: 99ONE feels like a brand built by people who ride, aimed at riders who care about performance and presentation. The 99ONE ROGUE isn’t just trying to win the comms war; it’s trying to make helmet tech something you’re proud to bolt on.
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